The 'Anama Concept, brainchild of oenologist Lefteris Mohianakis and designer Kristina Apostolou, is an exclusive wine brand, designed to target the international audience by offering high value products and experiences. All wines/spirits we produce are structurally designed to be characterized by complexity, balance and finesse. The artisanal packaging of each product is designed to tastefully 'dress' the wine for as long as its’ final owner ages it. Selected raw & precious materials are handcrafted, completing the uniqueness of each Wine & Spirit we produce.
With background studies in Oenology & Technology of Spirits at the Technological University of Athens, and having worked in various wineries in Greece, Cyprus & New Zealand, Lefteris Mohianakis, co-founder of 'Anama, cares not only to produce a controlled amount of high quality wines & spirits, but to challenge the potential of Cyprus’s most unique product, by using modern oenological knowledge & winemaking methods with the least possible mechanical intervention.
As a limited collection of Wines & Spirits in line with the islands' traditional heritage (terroir, varieties, historical background etc.), “The ‘Anama Concept” is perhaps the most sophisticated Wine & Lifestyle brand in Cyprus, known for its refined and adventurous protocol of micro-vinification. The vineyard cultivation, as well as the winemaking and aging of our Wines & Spirits, are meticulously designed by oenologist Lefteris Mohianakis, operated however mainly by hands and tools, therefore minimizing the use of machinery & automatic systems, to ensure diversity through each harvest and unique tasting experiences of our clients, with human factor being at the center of the interest.
Designer Kristina Apostolou, obtained her Bachelor degree with honors in Jewellery Design from Central Saint Martin's School of Art & Design (University of the Arts, London). She carried on to work as head designer for a UK based company before returning to Cyprus to establish her signature brand of contemporary jewellery. Kristina is generally responsible for 'Anama’s complete visual /conceptual identity & design, creative projects & marketing.
The organoleptic differences found in each harvest is what initially inspired designer Kristina Apostolou to feed the character of the wine into the visual identity of the products, creating unique bottle labels and re-structuring the branding on an annual basis. The design process begins “when the first few drops of juice drips from the press” says the designer. Even from such an early stage in the winemaking process, Lefteris & Kristina are able to distinguish differences in colour and flavour from previous harvests. As the wines mature, they begin to reveal the complexity of their character and by the time they are ready to be bottled, the visual identity has already taken form. The same philosophy of personalised designation is obvious in all our creations, like our architectural and interior design, website and social media platforms, customized events etc.
